Alinea (YC W21) is making investing more accessible to a new generation. Bringing together automated portfolios, investment playlists and its AI companion Allie, the platform helps people start investing and better understand their money.
We partnered with Alinea as an extension of its team, shaping new products and refining the everyday investing experience. Our work spanned Playlists Pro, Allie, onboarding and money movement, alongside design systems, campaigns and launch animations—all with a focus on making complex financial features feel clear and approachable.
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